Hello People!!!!
You are all aware that retail sales in the Music Business have drastically declined over the years mostly due to online file sharing, illegal downloads and an increase in bootlegging.

So, if you are an artist or independent record label trying to market and promote, if you can't beat'em, you may as well join them.

Study the "Internet!" do a marketing plan geared towards the internet. Research "The Internet" for other online, marketing ideas. Also, find someone who is very knowledgeable about online marketing.